After spending two days obsessively tweaking small details on two different projects, I realized this:
It’s not surprising that people who work in web, IT and digital marketing are often unusually self-reflexive.
We spend our days making things work seamlessly inside complicated and often imperfect systems. Hour after hour, many of us are adjusting, testing, revising, trying new approaches… Sometimes we are using technology and tools to do this. Other times we are working inside human systems that require continual adaptation.
How can we not apply the same thought process to ourselves and the way we live our lives? It’s inevitable that this thought process trickles down into the ways adapt to the non virtual world, causing us to continually observe, test, tweak and try different ways living with ourselves and one another.

